You've built a real business. $1M, $3M, $5M+ a year. Customers, payroll, a good team and processes that mostly work.
But you haven't had time to truly reflect on your business.
You know there's a bigger, better, sharper version. You just can't see it clearly while you're busy working in your business — and the world keeps changing faster and faster. Cut through chaos with clarity and get from here to there.
We work with owners who think differently. People with personality, charm, and charisma who've built something real — and want to tell their core story to a growing audience, leveraging what they've built.
Not for founders chasing the next shiny algorithm. We help business owners who refuse to conform.
If you've got something to say and the customer testimonials to back it up, we'll help you clarify your voice and communicate clearly with a greater audience.
Ninety days from here to there. One outside perspective, three simple steps.
We do a deep intake — initial long-form interview, review your numbers, your team, your customers, your competition, your own version of your story about the business. We find what's working that you may be underplaying, and what's quietly costing you time, money, and energy. By the end of this phase, we'll know your business better than most of the people inside it.
We get the true value of your business out of your head and onto paper, in plain English — in your voice, your vision, your goals. We sharpen your value proposition, capture the current state of things, and plan the next 90 days by identifying the 3–5 key metrics that actually move the business forward. The kind of language and structure that holds up on a website, a sales call, or a hiring conversation.
We help you put it in motion. Weekly working sessions. Practical tools and technology recommendations — without retooling everything. By day 90 you've got a written diagnostic, a sharpened story, a roadmap, a dashboard, and a partner you can call after the engagement ends.
We can capture you telling your old and new story, on camera, in your own words. Use it however you want — internal alignment, sales, hiring, the website, social. Same can be done for key customers.
A deliverable nobody else in this category offers.
Greg has handled our marketing and strategic business development — systems, process, and workflows — that help us see ourselves from the outside. He brings creative energy and a fresh perspective into everything we do. He's been a trusted advisor for seven years, and we've grown with him.
BirdRock Wealth is an independent wealth management advisory firm. Over seven years as their fractional VP of marketing and business strategy, we've helped them transition from an institutional asset manager into a holistic, personalized wealth advisor — one that leads with an active-lifestyle approach to a traditionally reactionary industry. Two new websites, a rebuilt brand and voice, an ongoing monthly newsletter, and the slow work of becoming a firm that talks to people about life transitions, not portfolios about returns.
Greg makes everything better. Before he came onboard, I was overwhelmed by what I didn't know about my business. Now, five years later, I've got an amazing process, a stellar team, and the ability to see my business more clearly than ever before.
Carrie Peters is the founder of ABC License Company, the leading boutique liquor license consultancy in California — working with Michelin-starred chefs, hospitality groups, and women-owned restaurants from San Francisco to San Diego. Over the past five years, we rebuilt the business from the inside out — vision, brand, team structure, client experience, and the operating systems behind it. She's now focused on the work she does best: opening new client deals and being the authority in her field.
None of our growth would have been possible without Greg. For twenty years, I'd built my studio around the craft and didn't know how to actually run the business. He helped me step back, see what was missing, and build the systems, processes and tools to fix it. And now we're growing with clear vision and direction.
Ted Ellison is one of the country's leading stained glass artists, working in the Frank Lloyd Wright / Arts & Crafts tradition out of his Oakland studio. Over six months, we worked through every stage of his business — from sales process to staffing to operations — turning a craft-led studio into a professional workshop that runs like a business. He hired a front-of-house manager, restructured his shop floor, and stopped being the bottleneck on his own growth.
Greg Roden is a filmmaker, strategist, and business advisor based in San Francisco. He created and produced Food Forward, a 14-episode PBS series and James Beard nominee. He's spent the last decade working with small business owners — wealth management firms, healthcare startups, tech companies, and owner-led boutique businesses — figuring out what they actually do, why it matters, and how to say it clearly, loudly and proudly.
His specialty: helping business owners — people with personality, charm, and charisma — build trust online by telling their story in their own authentic voice.
Greg is not a coach. Greg is not a brand agency. Greg is an outsider with a documentary filmmaker's instinct and a techno-optimist's enthusiasm for what's truly possible.
The owners he works best with are the ones who've built something real and want to grow it — and be seen clearer than their competition.
No pitch deck. No follow-up sequence. Just a real call to see if this is the right fit for you, and for me.
Book a call